AI-Accelerated UX Mockups to Win the Biggest Client Yet
A strategic design sprint powered by generative AI—crafted to de-risk a $100M opportunity and reinvigorate a decade-old healthcare platform.
$100M
Client on the Line
1
Week to Deliver
3
Design Directions Explored
Stuck in the Past,
Racing Toward the Future
Intruno, a healthcare cybersecurity startup, had a powerful platform—rich in functionality but sorely lacking in modern UX. After a decade of minimal visual updates, the team faced a growing challenge:
High Stakes, Low Fidelity
📉 Dated UI Risked Client Loss
Their platform was functional but outdated. A $100M healthcare client was hesitating due to the product’s visual shortcomings.
🔥 Competitors Looked Better
(But Weren’t Better)
Two rival platforms had polished dashboards that looked “enterprise-grade”—even though they lacked key features Intruno already had.
💰 No Budget for Full Redesign
They couldn’t afford a full product overhaul. Stakeholders needed a stopgap solution—something fast, affordable, and inspiring.
🧠 Internal Confusion, No Visual Alignment
Stakeholders had different opinions on direction. Comparing theme templates wasn't helping—they couldn’t visualize the future.
Recent Customer Feedback
“It works, but it looks like something from 2010. It’s hard to trust it’s still best-in-class.”
“The data’s all there—it’s just buried. Our team doesn’t know where to start when they log in.”
“Honestly, we loved how clean and modern the competitor’s dashboard looked. It made their platform feel more credible, even though they’re missing features.”
“The visuals just aren’t there. I have to work too hard to see what’s going on.”
Help Intruno Visualize a
Future-Ready UX—Fast
My goal was to quickly generate modern, credible dashboard mockups that could inspire internal alignment, support the sales pitch, and de-risk a major deal—all within budget.
Primary Objectives
🤝 Inspire internal alignment across stakeholders
💼 Support sales conversations with the potential new client
🛡️ De-risk a major deal, all within budget constraints
Success Criteria
✅ Showcase forward-looking UX without engineering lift
✅ Generate multiple design directions in days
✅ Ensure fidelity to healthcare privacy and security context
✅ Match visual tone to themes the team could feasibly implement
I used generative AI to rapidly explore and visualize multiple dashboard directions—delivering high-impact outputs in just three days.
🔍 Discovery First
I met with the team to understand legacy pain points, product constraints, and client expectations. Screenshots of liked competitor dashboards gave me a visual brief to work from.
Key Activities
🔶 Held stakeholder interviews to understand internal priorities and perceived UX shortcomings
🔶 Audited the existing dashboard to identify usability issues and outdated patterns
🔶 Collected and analyzed competitor screenshots shared by the team as visual benchmarks
🔶 Documented key client concerns, including visual credibility and sales risk
🔶 Identified constraints around budget, development feasibility, and timing
⚙ AI as Design Partner
Using Claude.ai, I launched a rapid prototyping sprint:
Key Activities
🔶 Fed in company context and screenshots
🔶 Analyzed existing UI with AI assistance
🔶 Prompted AI to generate new dashboard concepts
🔶 Iterated with feedback, blending AI creativity with strategic direction
📊 Three Conceptual Directions Emerged
I guided the AI to generate three distinct dashboard concepts—each tailored to different stakeholder preferences, visual tones, and implementation paths.
Key Artifacts
🔶 Enterprise Refresh
A modernized version of the current dashboard, focused on hierarchy and clarity
🔶 Vibrant Revamp
A colorful, chart-forward layout inspired by competitor visuals, optimized for storytelling and immediate insight
🔶 Consumer-Tech Polish
A clean, Apple-style interface with premium aesthetics for healthcare leadership audiences
🧠 Stakeholder Workshops Using AI Output
I facilitated internal discussions with product, engineering, and executives using the AI-generated mockups as visual aids—helping the team quickly align on direction and feasibility.
Key Activities
🔶 Align on a preferred visual direction
🔶 Cross-reference options with viable theme templates
🔶 Land on a plan that balanced ambition with feasibility
From Concept to Client
Win in Under a Week
In just seven days, we moved from initial discovery to a polished mockup that helped secure Intruno’s largest client to date.
$1000s
Saved using AI over traditional design sprints
$100M
Client signed within weeks of seeing the concepts
3 Days
From kickoff to client-ready mockups
Immediate Impact
✅ Option 2 Selected
The “Vibrant Revamp” direction won unanimous support. A matching theme was identified, enabling rapid implementation without major development overhead.
📣 Presentation-Ready in Days
A polished new mockup was ready to share with the $100M client—just one week after our first meeting.
🏆 Deal Secured
The mockup helped reignite excitement, and the client signed on—becoming Intruno’s largest customer to date.
📈 New Energy, New Momentum
Internally, the design helped reframe the company’s future—proving what was possible, even on a lean budget.
🔮 Where AI Meets Strategy
This wasn’t just a design sprint—it was a strategic rescue mission. By thinking creatively and embracing emerging tools, I helped Intruno transform uncertainty into clarity, alignment, and success.
💡 What I'd Do Differently Today
While the workshop series successfully delivered a shared vision, I’ve since identified a few ways to deepen engagement and extend its strategic impact. If I were leading this again, I would:
🤖
Use Midjourney or
Figma AI for Higher-Fidelity UI
Claude was fast and effective for concepting, but newer tools could have produced even sharper visuals.
🧩
Map AI Outputs to Dev-Ready Components
Translating visuals into executable design tokens or coded components could’ve helped accelerate the engineering lift.
📊
Quantify Stakeholder Feedback Early
A quick preference poll could have streamlined the decision-making process even further.
📞
Add Lightweight Client-Facing Demo Mode
Even without a full redesign, an interactive prototype could have deepened client confidence in the roadmap.